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Opportunities and Briefs

Findings are only useful if they turn into something to say

Rules generate the opportunity. Language explains it. The model writes the explanation; it does not decide the finding.
Opportunities — sample agent
  • AI VisibilityHigh severity

    AI visibility is weak in a priority community

    Evidence: Appears in 2 of 25 tracked prompts for the community. The most-recommended competing profile appears in 11.

    Build a community authority page and supporting content, then re-measure next cycle.

  • Entity ConsistencyHigh severity

    Brokerage name conflicts across linked profiles

    Evidence: One linked portal profile lists a prior brokerage. Two other verified profiles list the current one.

    Correct the outdated profile so identity signals agree across authoritative sources.

  • ReputationMedium severity

    Review velocity has slowed

    Evidence: Fewer new reviews in the last 90 days than in the prior comparable period.

    Introduce a consistent post-closing review request step.

Prepare me for my meeting

Biggest win

Reputation strength improved and is now the strongest component.

Biggest concern

AI visibility declined in the two highest-value target communities.

Talking points

  • Reputation is carrying the profile right now, and that is worth protecting.
  • The gap is concentrated in AI and local answers for two specific communities.
  • One outdated portal profile is sending conflicting identity signals.

Questions to ask

  • Which communities do you most want to be known for over the next two quarters?
  • Who currently updates your portal and brokerage profiles?
  • How are you asking for reviews after a closing today?

Next step

Agree on one community to focus on and correct the conflicting profile this month.

Illustrative product interface. Sample data shown for demonstration; not a customer account.

Every opportunity carries its evidence

Category, severity, estimated impact, confidence, evidence, and a recommended action. Nothing arrives as an unsourced assertion you have to defend in the room.

The meeting brief writes itself

The platform assembles a two-minute briefing from the open opportunities: the biggest win, the biggest concern, and where the gap is.

  • Talking points and questions to ask, in the order you would ask them
  • A 30-day action plan the agent can actually work
  • A scheduled next review, set before the meeting ends
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